Whether it was Magnesium for dreamy zzz’s, Ashwagandha for daily calm or Functional Mushrooms for mental clarity – 2023 was your year for wellness. From customer favourites to social media must-haves, let’s unpack this year’s lineup of trending bestsellers.
1. Flow State Lion's Mane Capsules
Feeling foggy? Say see ya to stress with functional fungi – Lion’s Mane. Here to support mental clarity and your all-day calm.
- Healthy brain function & immune system
- Relaxation & a good mood
- Ideal when you need to feel switched-on
Did you know? These convenient capsules are vegan-friendly – and use piperine (black pepper extract) for enhanced absorption.
★★★★★
“Brilliant! Total clarity with thoughts and less brain fog. I fully recommend this product.” - Dean W.
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2. Harker Herbals Sea Salt With Sea Kelp
Looking to spruce up mealtimes? Celtic sea salt has taken the internet by storm – and for good reason. This mineral-rich favourite can be used in place of regular salt for any dish of choice – think buddha bowls, salted caramel truffles, mineral tonics... the list goes on!
- Unrefined – packed with natural minerals not found in regular salt
- Sustainable harvesting – hand-harvested off the coast of France
- Unique flavour profile – adding more depth to dishes
“I think of celtic sea salt like a healthy ‘next-level salt’ – this one has iodine from kelp too. Check out this list of trace minerals: Calcium, Magnesium, Zinc, Potassium, Phosphorus and Iron.” – Rebecca, HealthPost Naturopath
★★★★★
“I use this all of the time, it tastes really good and I use it in all of my cooking, it lasts a long time. I like that it has minerals and it tastes so good. Also makes a nice gift.” - Sacha W.
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3. Gevity Bone Broth Body Glue Natural
Warming pantry staple to nourish your day? Bone broth has been a top contender this year. Packed with skin-loving collagen and bone-loving calcium, this versatile ingredient is a great way to sneak in extra nutrients for the family – and help support overall health. Not to mention, it’s incredibly delicious too.
- Rich in collagen – healthy glow anyone?
- Highly bioavailable for optimal absorption
- Gentle option for sensitive tums – unflavoured & spice free
Nutrient-rich meal hack? Whether you’re cooking rice or boiling veggies, sub water for your favourite broth – an easy way to top up your nutrition and help it go further.
★★★★★
“Tasty, simple minimal ingredients. Great as a warming, nourishing drink or added to soups & meals for flavour & nutrients. We drink it every morning & love it!” - Chanelle
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4. Trilogy SPF 50+ Omega-Boost Sheer Mineral Sunscreen
For a healthy complexion that keeps skin sun-safe, this newcomer comes highly rated. With SPF50+, this sunscreen doubles as a moisturiser too – meaning more bang for your buck. Not to mention, it’s ultra-hydrating for those with thirsty skin.
- Non-greasy, lightweight formula
- Glides onto skin easily – with minimal white cast
- Meets HealthPost’s strict sunscreen policy
It may be a top essential during warmer months, but did you know SPF is just as important year-round? Daily SPF is the easiest AND most effective prevention for visible skin aging - scientists call it ‘photo-aging’. This soon-to-be favourite is here for your healthy glow.
★★★★★
“Have used it about three/four times so far and really like it. I love the smell. Goes on really well. No whitening. And my face doesn’t react to this. So that’s good.” - Stef
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5. Eco Tan Face Tan Water
The social media frenzy that continues to grow is Eco Tan’s Face Tan Water – which comes at no shock. Whether you prefer sunless tans – or want a subtle bronze glow without using beauty products, this organic, feel-good formula has you covered. Better yet, it won’t leave you out of pocket either.
- Doubles as a nourishing toner & moisturiser in one
- Gradual face tanner – building with multiple applications
- Uses soothing ingredients like chamomile, cacao & aloe vera
For best results, leave on for 8+ hours and get ready to welcome a healthy, sunless glow.
★★★★★
“This is probably my favourite facial skin care product. I very rarely need to wear foundation/tinted moisturizer. It's light and does what it says it's going to!” - Chelsea A.
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6. Nutra Organics Collagen Beauty Bioactive Collagen Peptides + Vitamin C
This versatile, beauty bestseller is here to stay – and we’re here for it. Whether it’s healthy skin, comfy joints or soothed gut health, collagen is a must-have for any wellness shelf.
- Type I and type III sustainably sourced collagen
- Heat stable – dissolving easily in your favourite warming cuppa (or ice-cold bevvie)
- Unflavoured – making it an easy addition in go-to meals and drinks.
Did you know? Adding collagen powder to your brekkie or cuppa of choice is a great way to add an extra boost of skin-loving collagen peptides to your day.
★★★★★
“I have been taking this product for two years and I love it, I have this in my morning coffee, this is my secret weapon for my skin, hair and wellbeing.” - Carol B.
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7. Eve Wellness Blood Sugar Babe
Weight management has been a growing trend this past year – with people turning to options like Berberine, Taurine and Inositol to keep their health in check. This newbie has been a roaring success – formulated with Inositol to support a healthy weight and balanced blood sugar levels. Inositol has flow-effects for all-day energy levels and stress resilience.
- For blood sugar balance & a healthy metabolism
- Supports healthy skin & hormones
- Subtle sweet flavour – making it a superb multitasker in recipes
Mix this powder into your favourite raw treat – for a functional feast that’ll leave you feeling good.
★★★★★
“I’m not relying on coffee to get me through the day after having Blood Sugar Babe. I'm feeling so so good. I can not recommend this product enough, it is amazing <3”* - Jaime
*Review has been edited to meet advertising laws and comes directly from the brand’s website.
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8. EcoLiving NZ Wool Dryer Balls
Sustainable living that saves time, and money? Wherever you’re at on your eco-living journey, these dryer balls are worth the investment. Better yet, they’re also energy efficient – helping reduce the time your clothes spend in the dryer machine. They’re much quieter in your drier compared to conventional plastic ones - and better for the environment.
- 100% organic, New Zealand wool
- Super absorbent – helping you save on dryer time
- Long lasting – can be used again & again
Did you know? These dryer balls are fluff-free – and good for 1000+ cycles (that’s almost 3 years of everyday use). They also have lanolin in the wool, which acts as a fabric softener.
★★★★★
“They work great. I love them.” - Scales L.
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9. Radiance Ashwagandha Stress Shield
If you’re after a relaxing choice with raved reviews – you've met your mark. Whether you’re feeling flat or have a busy mind, this bestseller helps turns chaos to calm – formulated with adaptogenic Ashwagandha.
- Supports a positive mood & managed stress levels
- Clinically researched Ashwagandha KSM-66
- Adaptogen action supports easy, deep sleep at night
Ashwagandha has a flow on effect for supporting a lift in energy, a good mood, brain focus and restful sleep – making it a superstar for inside-out wellness, and certainly worth it’s dollar.
★★★★★
“Absolutely love this herb, has helped me relax.” - Catherine L.
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10. Ethical Nutrients Mega Magnesium Powder Raspberry
Looking to reset healthy sleeping patterns, soothe tired muscles or cultivate calm in your day? This mighty mineral has you covered. Continuing to top the list of customer favourites – Magnesium is an all-round essential for your everyday.
- Easily absorbable form of Magnesium with Vitamin B6 cofactor
- For healthy, deep sleep cycles
- Tasty raspberry flavour
Did you know? Magnesium is responsible for 300+ functions in the human body – from making your happy and sleep hormones to everyday cell – health. Making it a worthwhile supplement in your daily ritual.
★★★★★
“We have tried several magnesium supplements, but this powder is def the best for helping to relax before bed (esp the raspberry flavour)” - Lisa S.
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