The results are in. From gut-loving bone broths to energy-boosting L-Carnitine or healthy skin with SPF – these 2024 trending bestsellers have your stamp of approval. Let’s explore this year’s lineup of favourites, and why they deserve a rightful spot on your wellness shelf.
1. Gutsi Sporebiotic
Gut health has had a huge run this year – appreciated for more than just its digestive benefits (glowing skin, we’re looking at you!). But the rising star on everyone’s radar? Spore-based probiotics.
These funky, gut-loving superstars have certainly earned their hype – and we’re here to back it. Whether you’re looking to keep belly bloat at bay, support your immune wellness, care for your skin or nourish your microbiome – look no further.
- Contain Bacillus probiotic species, derived from soil
- Survives harsh gut conditions – no refrigeration needed
- Non-histamine producing, gentle & well-tolerated
How do spore-based probiotics differ from regular probiotics? Unlike traditional probiotics, spore-based varieties are naturally protected by a tough casing that ensures they arrive intact in your bowel, ready to do their work.
“First time using this probiotic. It seems to be very effective and maybe is stronger than other probiotics I have used. Definitely helped with bloating.” - Lisa B
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2. BePure Magnesium Restore
Whether you’re all about wellness – or just starting out, chances are you’ve heard of Magnesium. This mighty mineral is a must-have, and for good reason. From soothing muscle cramps to supporting healthy sleep – there's much to appreciate about this stand-out choice. Best form of magnesium? Our healthy community love reaching for magnesium glycinate.
- For daily calm & restful zzz’s
- Generous dose that’s easy-to-absorb
- Includes L-carnitine to support steady energy
Fun fact: While Magnesium is best known for welcoming sleep and relaxation – it's also terrific for muscle relaxation and blood pressure support.
"Calming, helps with sleep and not upsetting to the tummy or bowel for me.” – Patricia
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3. Doctor’s Best Acetyl L-Carnitine
This newcomer is making waves in the wellness world, and it’s easy to see why. From fuelling workouts to supporting mental focus, it’s a multitasker worth keeping close by.
- Supports energy production & brain health
- Helps your body convert food into fuel for lasting vitality
- A favourite for active lifestyles & focus-driven days
Fun fact: L-Carnitine has doubled in popularity over the past year, thanks to its energising benefits.
“I take this product first thing on a empty stomach before a workout and my body responds really well. As a marathon runner I felt this really helps with the warming up and long distances in the early mornings.” – Kelly
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4. Nature’s Sunshine Berberine
Berberine has been all the buzz this past year – becoming a new go-to for healthy weight management and blood sugar control. Whether you’re adopting more mindful eating habits or supporting balanced energy, Nature’s Sunshine Berberine is a well-researched and well-loved favourite that deserves a spot on your shelf.
- For blood sugar support & sustained energy
- Helps support cravings & a balanced appetite
- Offers antioxidant activity – protection from oxidation (the normal process that leads to aging)
“Excellent product. If you think you were regular before? Think again. If you have bowel issues, bloating retention - berberine aids the body in the cleansing process. My top product for the year!” – S B.
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5. Mitchells Bone Broth Vanilla Protein Powder
Bone broth is a contender that continues to grow, and this delicious, vanilla bone broth protein powder tops the list. Think your cosy cuppa – loaded with collagen goodness, and an impressive 25g of protein per serve. That’s what’s delivered in this delicious staple.
- Rich in collagen for skin & joint health
- Delicious vanilla flavour – from your morning brew to post-workout treat
- A satisfying, protein-rich boost to power your day
After a more savoury option? Our bestselling Gevity Bone Broth Body Glue has you covered – from soups, stews, stocks and more.
“Taste is great, mixers well. Very happy will buy again.” – Janice B.
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6. Absolute Essential Castor Oil
For a beauty essential making an impact, reach for Castor Oil. This versatile bestseller offers up plenty of benefits that’ll find you purchasing it on repeat (we're right there with you!). Especially loved for helping you grow beautiful, lush lashes – castor oil is certainly turning heads.
- Packaged in a sustainable glass bottle – cold pressed & hexane free
- Great for nourishing your scalp & soothing sore muscles
- Full of hydrating essential fatty acids – which your skin will appreciate
“Amazing benefits from using castor oil-great skin and hair” – Anne H
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7. Antipodes Supernatural SPF50+ Sunscreen
If you haven’t already heard, SPF isn’t just a summer staple. It’s your daily non-negotiable for a youthful glow – and this favourite by Antipodes makes it easy. From outdoor getaways to relaxing days at home, stay sun safe with this broad-spectrum, high SPF formula.
- Support a healthy, hydrated skin barrier with ceramides
- Lightweight, non-greasy formula for everyday wear
- Packaged in 100% plastic-free packaging
P.S. With our sunscreen policy, you can feel good knowing every SPF we stock has been independently tested for label claims and is free from unwanted chemicals.
“Lovely product sunscreen plus radiant skin I'm outside walking everyday and my skin is protected and stays luminous. Love it.” – Elizabeth P.
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8. Three Warriors Gradual Tan
All about a natural, sun-kissed glow? Three Warriors’ Gradual Tan is your new must-have for natural tanning. With rave reviews – this favourite has become a fast stand-out.
Whether you’re building a subtle, summer glow – or deepening your natural tan, it provides a smooth, streak-free finish that develops beautifully over time. Plus, it’s packed with nourishing ingredients that care for your skin while you ‘tan’.
- Buildable formula for a gorgeous, sunless glow
- Gentle ingredients like aloe vera & coconut oil – leaving skin hydrated & healthy
- Meet’s our Ethical by Nature Promise – leading the way in ethical, ingredient & environmental standards across Aotearoa
“This is the best gradual tanning product ever! Two applications give a beautiful, natural tan. It doesn't make my skin itchy which most other tanning products. Easy to apply and smells great.” – José O.
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Trending & here to stay
A deserving mention for the favourites that took the spotlight last year – and continue to do so through to today.
9. Salt of the Earth Celtic Sea Salt
A pantry staple that’s here to stay. If you’re not already a celtic sea salt convert, you’re sure to be one soon. Gaining popularity as a healthier alternative to regular salt, the rise of celtic sea salt has been pretty impressive. From buddha bowls to salted caramel truffles and mineral tonics, it’s a must-try for your next meal or healthy snack idea.
- Unrefined – rich source of natural minerals not found in regular salt
- Sustainable harvesting – hand-harvested off the coast of France
- Plays an important role in nutrient absorption & electrolyte balance
“This is well price product and good quality, have recently caught onto how good Celtic salt is, free of heavy metals and full of minerals” – Andrea M.
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10. Flow State Lion’s Mane Capsules
Need a healthy reset? Functional ‘shrooms are having a moment – with Lion’s Mane - mycelium taking its rightful spot at the top. From beating brain fog to supporting balanced energy – it's no surprise this favourite has captured so much attention in recent years.
- For cognitive health & mental clarity
- All-day calm & a good mood
- Perfect for staying focused & switched on
“Life changing. So calm and focused. Hard to believe.” – Robbie M.
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