Plump, supple skin and healthy glow your skin goals? Hydration is the answer. It’s essential for dehydrated skin – but every skin type needs hydration (and lots of it) to keep it looking and feeling plumped, dewy, and healthy.
Why is skin hydration so important?
1. Helps to strengthen your skin barrier
Put simply, your skin barrier helps to keep good things in and bad things out – it acts as a shield against external aggressors such as pollution, UV rays and other irritants, while also helping to prevent moisture loss. For your skin barrier to operate effectively, it needs to be well-hydrated.
A dehydrated skin barrier is weaker, less able to defend itself, and more susceptible to damage. That damage often shows up as irritation, tight patches, flaky skin, and redness. Hydrating skincare helps to foster a strong skin barrier that is better able to protect itself from environmental stressors.
2. Increases absorption of active ingredients
We all want our skincare regime to work at its optimum level, whether you’re trying to tackle signs of aging, blemishes, redness, or any other skin concern.
Did you know that boosting hydration is one effective way to ensure all your skincare products are working as effectively as possible? That’s because well-hydrated skin is healthier and more penetrable, allowing powerful skincare ingredients such as antioxidants and botanical extracts to penetrate more deeply.
3. Targets the appearance of fine lines & wrinkles
Hydration is your skin’s hero to help combat the signs of aging. Dehydration leads to premature aging such as fine lines and dull, tired-looking skin that lacks elasticity. When skin is well hydrated, it looks plumper and firmer, and fine lines and wrinkles are less prominent, helping to reveal a more youthful, bright appearance.
4. A supple, healthy base for skincare & makeup
As well as fostering a healthy, dewy appearance, a hydrating skincare ritual preps your skin for what’s to come. It helps to improve skin texture, to provide an ideal canvas for the rest of your skincare regime and your makeup.
If your skin is dehydrated, regular use of hydrating skincare will help create a smooth base for your makeup, while also helping it last longer, with fewer dry patches throughout the day.
Dehydrated skin? It’s best to avoid any skincare or makeup with drying and exfoliating ingredients, such as salicylic acid. Instead, choose water-rich formulations that gently nourish yet effectively hydrate your skin and help it retain moisture.
What hydrating ingredients should you look for in your skincare?
So, hydration is the ultimate hero for healthy skin... but what ingredients should you be looking for in your skincare?
I’m excited to introduce Maya Hyaluronic 72-Hour Hydration Serum, Antipodes new silky-light serum to quench dehydrated skin and keep skin looking fresh and plumped.
This hydrating serum contains two key active ingredients that work together to help reveal a soft, supple complexion: plant-based hyaluronic acid and an innovative marine algae compound.
Hyaluronic acid
The key ingredient in hydrating skincare? Hyaluronic acid. Known for its hydrating and moisture-retaining properties, it occurs naturally in our skin and can hold up to 1,000 times its weight in water. However, our natural stores of hyaluronic acid decrease as we age.
Hyaluronic acid in skincare is usually sourced from animals or made in a lab, but Antipodes uses a cruelty-free plant-based version which is just as effective, produced by the bacterial fermentation of vegetables. The super-hydrator helps to improve elasticity, soften fine lines, and unveil skin that is smoother and softer.
Marine botanicals
Marine botanicals are a fairly new and exciting addition to hydrating skincare. Algae and seaweed have an extraordinary ability to retain water, to protect themselves at low tide – this translates into a skincare ingredient that hydrates, locks in moisture and encourages a strong skin barrier.
Maya features Pheohydrane, a marine algae compound that is clinically shown to provide enduring hydration for up to 72 hours after application*, to help rejuvenate and refresh thirsty skin. The nutrient-rich compound is high in amino acids and vitamins B1, B3, C, and E, to help boost the health of your skin and support its natural defences.
Introducing Maya Hyaluronic 72-Hour Hydration Serum
Maya Hyaluronic 72-Hour Hydration Serum also contains cucumber, harakeke flax, and kangaroo paw flower, which work together to help deliver a fresh, revived appearance.
The early reviews of Maya have been exceptional. In a four-week user trial, 93% said skin feels instantly hydrated and 91% said skin feels soft and refreshed**.
Like all Antipodes skincare, the hydrating serum has impressive sustainability credentials: organic certification from BioGro, vegetarian certification from VegSoc, and a COSMOS-certified fragrance of floral fresh marine. The serum is packaged in recyclable glass and FSC cardboard, printed with 100% eco-inks from vegetables.
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*Codif Technologie Naturelle. **In-vivo trial results from 50 participants after 4 weeks of use.