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Women-led brands leading the way in wellness

Female entrepreneurship is leading the way – and we’re here for it. From caring for the environment, to living with intention and inspiring a lifestyle of holistic wellness, our women-led brands go above and beyond to lead by example – starting with their values.

This International Women’s Day, we’re celebrating women-led brands that inspire us every day. From  Chia Sisters and Antipodes to Ethique and Sattva Soul, we’re proud to work with incredible women who empower their communities to lead a healthier, mindful lifestyle.

From their triumphs and inspirations, through to what it means to be a woman, we chat to our favourite women-led brands making a positive difference and our top picks to give a go in your daily routine.


1. Ethique Founder & CEO: Brianne West

Ethique's Brianne West smiles with Ethique lip balms

Passionate about restoring and protecting our environment, Founder and CEO of waterless beauty brand  Ethique – Brianne West is an entrepreneur from Aotearoa who has earned a name for herself with her solid, regenerative beauty bars. From body wash, hair care and skincare, Ethique’s beauty bars are high quality, vegan and sustainably sourced.

For what first started out in Brianne’s kitchen back in 2012, Ethique has proved itself as a self-sustaining, environmentally proactive brand across the beauty industry – saving more than 18 million plastic bottles from landfills and over 600,000kg in carbon emissions.

What does being a woman mean to you?

“Every year, I’m focused on raising the bar. As Founder of Ethique, it’s working with my team to regenerate our planet through our products, packaging, and practices. Through mentoring and other ventures I run, it’s helping to build the next 1000 better businesses. Personally, I am enjoying my own regenerative conservation projects as I am lucky enough to have ten acres in rural Canterbury to transform into a wildlife haven.”


Ethique – The Guardian Conditioner Bar

Our top pick: Ethique – The Guardian Conditioner Bar

Formulated with cocoa butter,  coconut oilvitamin B5 and zesty lime oil, this delightful beauty bar is great for supporting smooth and lush locks. From taming frizzy hair, hydrating dry hair and restoring damaged hair, there’s much to love about this conditioner. It’s also suitable for colour-treated hair and doubles as a superb shaving bar or in-shower moisturiser.

Shop Ethique – The Guardian Conditioner Bar →




2. Antipodes Founder & CEO: Elizabeth Barbalich

Female led founder Elizabeth Barbalich

Unable to find natural skincare that offered the same benefits as regular skincare – without unwanted chemicals or animal testing, Elizabeth founded  Antipodes. Renowned for supporting incredible results, Antipodes has achieved global success over the years as a plant-powered beauty brand backed by science. Using natural ingredients native to Aotearoa, this eco-minded brand is recognised for being kind to your skin and our planet. Elizabeth’s resilience is a true testament and inspiration to her brand’s success.

What's your ultimate wellness tip?

“As a mother of three and an entrepreneur, I want results in every aspect of my life. Time is too precious to waste, so I devote my energy to things that give me joy or help achieve my goals. When it comes to Antipodes, it’s important to me that we create the highest performance skincare we possibly can. Women are expert multi-taskers and I’m proud to say, so are Antipodes products!”


Antipodes - Avocado Pear Nourishing Night Cream

Our top pick: Antipodes - Avocado Pear Nourishing Night Cream

For a nourishing night cream that deeply restores while you snooze, Antipodes have just what you need. Using premium bioactive ingredients like  New Zealand mānuka honey to draw moisture and antioxidant Vinanza® Grape to support against free radical damage, this wonderful cream is the perfect way to close out your nightly skincare routine. It’s also suitable for most skin conditions – especially mature and dry skin.

Shop Antipodes - Avocado Pear Nourishing Night Cream →




3. Sattva Soul Founder: Celine Wallace

Female led founder Celine Wallce

Inspired by her own healing journey, Celine Wallace – Ayurvedic Practitioner and Yoga Therapist, founded  Sattva Soul to help support the wellbeing of others more holistically. Celine’s focus with Sattva Soul has been to bring women transformational tools that change their lives, starting with organic herbs like Ashwagandha and a change in lifestyle.

What does being a woman mean to you?

“Being a woman means being authentically myself while inspiring others to stand in their truth and do the same. Being authentically me right now means being a pillar for the women in my life and my community, while at the same time staying divinely connected to my feminine energy and knowing when to tap into my masculine to get things done. Let's just say, it's a graceful dance that I'm forever working on navigating.”


Sattva Soul - Organic Ashwagandha & Bioperine

Our top pick: Sattva Soul - Organic Ashwagandha & Bioperine

Born out of a desire to support modern-day women dealing with the impact of stress, these supplements hero adaptogenic herb  Ashwagandha – renowned for supporting a healthy stress response and balanced cortisol levels. Whether it’s short-term or long-term stress, they’re an ideal option for anyone looking to support a balanced mood, healthy energy and rejuvenation during tough times. 

Shop Sattva Soul - Organic Ashwagandha & Bioperine →




4. YUM Granola Founder: Sarah Hedger

Sarah Hedger Smiles With Collection of YUM Granola products

YUM Granola was born when founder Sarah Hedger was inspired to create cereal that felt good – and tasted good too. Being sensitive to wheat and gluten, Sarah wanted to find a solution that championed real, natural ingredients while still being delicious for everyone to enjoy. Being naturally high in healthy fats, low in carbs and rich in fibre, YUM is a great way to fuel any day and helps keep you full for longer. 

For what initially started out at a farmers' market, Sarah’s success with YUM has allowed her to go on selling her range across Aotearoa. For a sustainable breakfast option that’ll leave you feeling amazing, YUM’s delicious range is worth adding to your pantry.

Who inspires you?

“One woman that inspires me is Kris Tompkins, philanthropist, conservationist, and business woman – who purchased 14m acres in South America to restore, preserve, and regenerate land in South America, Conservación Patagonia. She then returned it to the government so more people could enjoy it. An example of a true legacy to leave the world better than we found it.”


YUM Granola - Dark Chocolate + Goji Berry Granola

Our top pick: YUM Granola - Dark Chocolate + Goji Berry Granola

What better way to kickstart your mornings than with a delightful bowl of crunchy granola? Featuring feel-good ingredients like coconut, dark chocolate, hazelnut, chia seeds and goji berries, get your sweet tooth fix with this healthy and oh-so delicious brekkie or afternoon tea treat. Serve over yoghurt and seasonal fruit or enjoy it as it is with your choice of milk – yum!

Shop YUM Granola - Dark Chocolate + Goji Berry Granola →




5. MenoMe Co-Founders: Deanne Werder-McCrea & Leigh Kite

Female led founders Deanne Werder-McCrea & Leigh Kite

Run by women for women,  MenoMe was created to support women going through perimenopause, menopause, and post-menopause. On a mission to empower, educate and inspire middle-aged women, co-founder Deanne Werder-McCrea has created an incredible range of Aotearoa made herbal supplements that help gently and naturally balance hormone levels.

Deanne - who is one woman that inspires you, and why?

“My mother. I am inspired by her wisdom, how secure she is, how much she love’s me (and my five siblings). And I am inspired by the wonderful relationship she has with dad.”

How are you looking after your wellness this year, Leigh?

"Physical exercise 5 times a week! I normally combine running with gym work and have recently discovered a new workout – LIT, a low impact version of HIIT which I love! And for my mental and spiritual wellness - practising mindfulness, daily meditation and enjoying the ocean at my doorstep."


Lotsa Locks

Our top pick: MenoMe LotsaLocks

Looking for a natural herbal formulation to support strong, lush locks and healthy nails?  MenoMe LotsaLocks is a fantastic choice. Using scientifically researched keraGEN-IV and Biotin, this award-winning bestseller is suitable for vegetarians - and packaged in recyclable packaging that's good for our planet.

Shop MenoMe LotsaLocks →




6. Holistic Hair Founders: Nicky James-Baird and Jodene Fendall

Holistic Hair's Nicky James-Baird & Jodene Fendall

Meet Nicky and Jodene, the visionary co-owners of Holistic Hair - a women-led haircare business committed to environmental sustainability, social causes, and ethical practices.

Since acquiring the brand in 2015, their mission has been to empower scalp and hair well-being with safe, sustainable, and natural hair care solutions while leading the way in plastic recovery and recycling for a healthier planet. Both Nicky and Jodene hold diplomas of Higher Associate Trichologist and have deep-rooted expertise in trichology. This expertise, combined with their commitment to plant-based formulas and a circular economy, help define Holistic Hair’s unique approach to scalp and hair care.

What does being women mean to you?

"As women in business, we understand the importance of representation and empowerment. We're proud to lead Holistic Hair, a brand that not only offers safe, sustainable, and natural hair care solutions but also serves as a beacon of possibility for other women. We believe that when women support each other, incredible things happen, and we're committed to paving the way for a more inclusive and sustainable future for all."


Holistic Hair - Hydrating Shampoo - Scalp & Hair

Our top pick: Holistic Hair - Hydrating Shampoo - Scalp & Hair

Looking to cleanse and protect coloured, chemically treated hair? Specifically formulated to help you strengthen and protect your hair, this shampoo has you covered.

This nourishing choice locks in colour – thanks to natural plant protein Quinoa Pro and specialist ingredient Crambisol, and uses New Zealand Harakeke Flax Leaf Extract and Marshmallow Root to support hydration and moisture – leaving you with softer, stronger and glossier hair. What’s not to love?

Shop Holistic Hair - Hydrating Shampoo - Scalp & Hair →




7. Plant Potions Founder: Louise Mills

Female led founder Louise Mills

Ethically sourced essential oils that have you – and our planet in mind? Designed with the chakras in mind, Founder Louise Mills’ range of plant-based scents are here to help create harmony between our breath, and external senses – sound, smell and touch.

Highlighting natural ingredients that are gentle on your skin and nurturing for the soul, they’re a wonderful addition to any wellness wishlist. Self-care session, anyone?

What does being a female founder mean to you?

“Being a woman enables me to channel my creativity, power, compassion and follow my heart - I feel connected to our Earth even more so because of this feminine aspect. In the most hectic of moments - the solace and composure you need can be found within the breath - this is why I choose to express my message through the medium of scent - Plant Potions literally remind you to breathe!”


Justines Cookies - Choc Fudge Protein Cookie

Our top pick: Plant Potions I AM CALM - Pulse Point Oil

After a moment of calm in your day? Formulated with a blend of chamomile, lavender, peru balsam and mandarin – this soothing oil is here to support relaxation and feel-good moments.

Thanks to its petite size, it’s a great option to have when you’re on the go – or looking for a new favourite for your self-care ritual.

Did you know? I AM CALM Pulse Point Oil is packaged in a reusable cotton pouch. Repurpose it as you please: jewellery storage, taonga, tooth fairy visits – the list goes on!

Shop Plant Potions I AM CALM - Pulse Point Oil →




8. Misty Day Plant Potions Founder: Rach Dawson

Female led founder Rach Dawson

Misty Day Plant Potions draws on traditional values and herbs of TCM and Ayurveda to bring you the best adaptogenic and tonic herbs the plant world can offer. Founder Rach Dawson is a qualified herbalist and naturopath and became fascinated by natural health from an early age.

What does self-care mean for you?

“For me, my lifetime focus is on stress and the impact that stress has on the mind and body as a whole. I have always loved herbs and mushrooms which support and hold people when stress is knocking at the door, so I think I definitely chose the right path for me.”


Misty Day Plant Potions - Shroom Squad

Our top pick: Misty Day Plant Potions - Shroom Squad

Using a synergistic blend of five  functional mushrooms, Shroom Squad brings plenty of health supporting qualities to the table. Featuring Chaga and Turkey Tail for a healthy immune system and happy gutReishi for a healthy liver and calm mind, Lion’s Mane for mental clarity and Cordyceps for hormonal balance and clear airways, support everyday wellness with an easy-to-use powder that deserves a spot in your daily routine.

Shop Misty Day Plant Potions - Shroom Squad →




9. Chia Sisters Co-Founders: Chloe and Florence Van Dyke

Chia Sisters Chloe and Florence Van Dyke

Founders, and you guessed it – sisters, Chloe and Florence, of well-known brand  Chia Sisters, started as a way to fuel Florence who was competing for New Zealand triathlons. They now make a range of health drinks, tonics, smoothies, and juices.

Rich in nutrition and incredibly tasty, their drinks are a wonderful way of nourishing and replenishing our bodies – what's not to love?

What does being a woman mean to you?

“Being a woman is about owning our own voice, rather than trying to act in a traditional way whether it be in the boardroom, on a sales call, or at home. We are also aware of our privileged position as leaders in business. We use this position to lift up women around us and celebrate women in leadership.”


Chia Sisters - Mānuka Honey, Ginger, Turmeric, & Lemon Hot Tonic

Our top pick: Chia Sisters - Mānuka Honey, Ginger, Turmeric, & Lemon Hot Tonic

For an immune-loving tonic your insides will love, this  tonic by Chia Sisters uses a blend of warming ginger, turmeric and Golden Bay mānuka honey to uplift and revive. It can be taken over ice for summer or blended in hot water for the cooler evenings.

Shop Chia Sisters - Mānuka Honey, Ginger, Turmeric, & Lemon Hot Tonic →




10. AWWA Co-Founder: Michele Wilson 

AWWA's Michele Wilson

Committed to unpacking the stigma around periods, co-founder of  AWWA – Michele Wilson, wanted to create a natural alternative to traditional period products – the period underwear. Suitable for all shapes and sizes, AWWA uses sustainable fabric that’s super absorbent, moisture-wicking and leak-proof – keeping you dry and fresh all day long. Being washable and reusable, AWWA’s range of period underwear is a great alternative to single-use waste and is a better choice for your wallet too.

What does being a woman mean to you?

“For me, a big part of being a woman is being a mother to my two children. My 2 daughters make me feel like a woman. I am strong, independent, brave, sensitive, vulnerable and care more for my children than anything else in this world and the ability to be all of those things makes me feel like a woman.”


AWWA - Cotton Full Brief Black

Our top pick: AWWA - Cotton Full Brief Black

Enjoy comfortable and dry underwear all month long with AWWA’s Cotton Full Brief. Holding and absorbing up to two regular tampons or pads worth of flow – a great choice if your periods are neither heavy nor light. They’re also a wonderful option if you’re dealing with spotting during post-partum.

Shop AWWA - Cotton Full Brief Black →




11. Clinicians Formulator: Jane Cronin 

Female led founder Jane Cronin

Committed to creating feel-good formulas that help your body thrive, Jane is a product formulator at Clinicians – passionate about naturopathy and using herbs to support daily wellness. In this role, she helps concept, research and provide expert knowledge in product development – so you can be sure you’re getting the most out of what you’re putting in.

From settled sleep to all-day energy and mental clarity, Clinicians’ range of supplements are here to help you feel your best.

How are you looking after your wellness this year?

“Exercise is one of the most important things in my life for wellness, both mental and physical. It is great to have a reset at times through the year and to have someone (like a partner or friend) to support you sticking to your goals.”


Clinicians – Womens Intimacy Support

Our top pick: Clinicians – Womens Intimacy Support

Here to support your sexual health with ingredients like Sea Buckthorn and Shatavari, this bestseller is superb for encouraging a healthy libido – along with healthy vaginal tissue and moisture levels. It’s also an easy choice that can be taken alongside other products to support healthy hormones and menopause.

Shop Clinicians – Womens Intimacy Support →




Whether it’s the work they do for our planet, our wellbeing or their community, there’s plenty of feel-good reasons to make these women-led brands your new favourites this International Women’s Day. Here to make a healthy difference – for you and our planet too, feel supported on your journey with these empowering brands.

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